buy 3 products, get a 4th free. code: WINTER4 | DETAILS

Your cart

Your cart is empty

Should your holy grail skin care products change as you age?

Should your holy grail skin care products change as you age?

Simply put, aging is “the process of growing old.” No brainer, right? But when it comes to your skin, aging means noticeable changes over time. As your skin ages, should your go-to products change too? Let’s dive in. 

How does the skin age?

Younger skin has tightly wound collagen fibers that keep it firm and smooth. As you age, these fibers become less coiled and weak, leading to lines and wrinkles. Genetics plays a major role in how your skin ages, controlling several natural processes.

Your skin is constantly renewing itself by shedding old, damaged cells and replacing them with newer ones. This keeps your skin looking fresh and revitalized. However, starting in your mid-20s, this renewal process slows down. Your skin becomes thinner and more prone to damage from external elements like the sun, harsh weather and pollution. This results in a dull, rough and uneven texture. Collagen and elastin fibers also break down, revealing fine lines, wrinkles and sagging skin. Additionally, your skin produces fewer lipids – natural fats that protect against water loss – leading to dryness.

What ages the skin?

Environmental Factors: Prolonged sun exposure is the primary cause of premature aging. Ultraviolet rays trigger your melanocytes to produce excess pigment, causing freckles and age spots. Sunlight also accelerates collagen and elastin breakdown, leading to fine lines, wrinkles and increased skin laxity.

Mechanical Factors: Gravity and repetitive muscle movements affect the skin. Those with expressive faces tend to have more lines around the eyes, mouth and forehead.

Lifestyle Factors: Stress, poor diet, lack of sleep and poor skin care habits also impact skin aging.

Skin care must-haves based on your age

20s: Early signs of aging like fine lines and dullness can start to appear. Often spending more time socializing than skin pampering? Now is the perfect time to establish a simple, effective skin care routine.

Pro Recommendation: hydroplunge: This lightweight immersion mask instantly refreshes the skin while improving line appearance and providing hydration that endures. 

vc10 daily glow: A potent Vitamin C serum that brightens, evens tone and targets the appearance of collagen breakdown

30s: Loss of firmness and elasticity, uneven tone, texture and dryness become more common. Career and family stress – combined with a lack of sleep – can accelerate aging. While you may focus on specific concerns, such as lines around the eyes and mouth, try incorporating standout products into a comprehensive routine to enhance overall skin health.

Pro Recommendation: collagen rehab: This face and lip mask renews and firms the skin, helping to restore lost elasticity and smoothness.

time sensitive: This age advocating serum is formulated with bakuchiol – a natural retinol-alternative – and legacy peptides, targeting premature aging with a powerful antioxidant defense against environmental stress. 

40s: Drier, duller skin with more pronounced wrinkles and loss of volume are common concerns. Hormonal changes and slower lymphatic drainage can cause puffiness and stress-related skin issues. Focus on reparative and nourishing products to keep your skin looking its best.

Pro Recommendation: sleepwear: This overnight age activist creme works while you sleep to smooth the appearance of lines and wrinkles, and dramatically improve moisture and tone. 

plump start: A plum-infused antioxidant concentrate that instantly improves fullness, nourishes and smoothes out fine lines, tackling the visible signs of aging.

50s and up: Significant volume loss, thinning skin, and increased sensitivity are prevalent. Hormonal aging and lifestyle factors can make your skin more fragile. Focus on replenishing, nourishing and rejuvenating products to maintain skin health and vibrancy.

Pro Recommendation: age activist clinical youth serum: This serum unites proven ingredients with innovative ones to brighten, hydrate, exfoliate, smooth roughness, improve the appearance of lines and pores, and firm the skin.

createfirm: An age-defying serum with algae and ceramide-rich Aquamide-5 that boosts collagen production and tightens the skin.
Previous post
Next post

Peel Breaker Sample
Peel Breaker Sample

Added to Bag
In Cart
Pore Thing Sample
Pore Thing Sample

Added to Bag
In Cart
oxygen boost barrier treatment Sample
oxygen boost barrier treatment Sample

Added to Bag
In Cart
Dewluxe for Body Sample
Dewluxe for Body Sample

Added to Bag
In Cart
vc10 Nightly Bright Sample
vc10 Nightly Bright Sample

overnight brightening creme with triple-sourced antioxidant 10% vitamin C

Added to Bag
In Cart
Time Sensitive Sample
Time Sensitive Sample

retinol-free, multi-benefit serum for delicate skin with bakuchiol, peptides + deep hydrators

Added to Bag
In Cart
Dewluxe Sample
Dewluxe Sample

facial oil with occlusive argan, squalane + sea kale for dewy hydration

Added to Bag
In Cart
vc10 daily glow Sample
vc10 daily glow Sample

glow-getting serum with triple-sourced antioxidant 10% vitamin C

Added to Bag
In Cart
Urban Undo Cleanser Sample
Urban Undo Cleanser Sample

deep purging copper + clay cleanser to undo pollution, makeup and sebum

Added to Bag
In Cart
Sensitive Skin Cleansing Oil Sample
Sensitive Skin Cleansing Oil Sample

A 2-in-1 makeup remover + cleanser with soothing, reparative plant and olive oils

Added to Bag
In Cart
Sensitive Eye Smoother Sample
Sensitive Eye Smoother Sample

Strengthens, brightens + de-puffs

Added to Bag
In Cart
Barrier Fix Daily Hydrator Sample
Barrier Fix Daily Hydrator Sample

Whipped hyaluronic acid + silver ear mushroom calms reactive skin

Added to Bag
In Cart
Quick Refiner Sample
Quick Refiner Sample

Leave-on gel exfoliator with powerful AHAs

Added to Bag
In Cart
Sleepwear Sample
Sleepwear Sample

Overnight creme for dry to combination skin with calcium, retinol + peptides

Added to Bag
In Cart
Multi-Task Eye Creme Sample
Multi-Task Eye Creme Sample

A light and non-greasy daytime eye creme designed to brighten, target puffiness and ease fine lines

Added to Bag
In Cart
Plump Start Sample
Plump Start Sample

Antioxidant concentrate to improve fullness and smooth lines

Added to Bag
In Cart
Quick Refiner for Eyes Sample
Quick Refiner for Eyes Sample

Wrinkle-reducing, gentle AHA + lactic acid peel for eyes

Added to Bag
In Cart
Sleepwear for Eyes Sample
Sleepwear for Eyes Sample

Overnight age activist eye creme to moisturize and nourish thin fragile skin

Added to Bag
In Cart
Really Rich Moisture Sample
Really Rich Moisture Sample

Ultra-emollient creme moisturizer to saturate very dry skin

Added to Bag
In Cart
Moisture x10 Sample
Moisture x10 Sample

Super hydrating hyaluronic acid facial serum

Added to Bag
In Cart
Measured Micrograins + Sample
Measured Micrograins + Sample

Multi-action facial scrub for all skin types, including sensitive

Added to Bag
In Cart
Remineralist Daily Moisture Sample
Remineralist Daily Moisture Sample

A pollution-neutralizing, hydrating lightweight lotion for modern day aging skin

Added to Bag
In Cart
Beyond Hydration Sample
Beyond Hydration Sample

Gel moisturizer for oily skin refreshes without shine

Added to Bag
In Cart
Moisture Positive Cleanser Sample
Moisture Positive Cleanser Sample

Rich facial cleanser for dry skin

Added to Bag
In Cart
Collagen Rehab Sample
Collagen Rehab Sample

Face + lip mask to rehabilitate aging, lined and exhausted skin

Added to Bag
In Cart
Radiance Rescue Sample
Radiance Rescue Sample

Instant-radiance mask for face and eyes

Added to Bag
In Cart
Pumice Peel Sample
Pumice Peel Sample

Manual microdermabrasion treatment in a jar

Added to Bag
In Cart
Age Activist Clinical Youth Serum Sample
Age Activist Clinical Youth Serum Sample

All-in-one youth serum to brighten, hydrate, smooth, minimize pores, improve lines, and firm

Added to Bag
In Cart
Decongestant Cleanser Sample
Decongestant Cleanser Sample

Lathering gel cleanser for oily skin

Added to Bag
In Cart
Makeup Dissolver Perfected Sample
Makeup Dissolver Perfected Sample

Non-stinging makeup remover

Added to Bag
In Cart
CreateFirm Sample
CreateFirm Sample

Advanced anti-aging facial serum

Added to Bag
In Cart
Skin Editor Sample
Skin Editor Sample

Leave on AHA peel creme to target texture, dullness, congestion, discoloration, lines and more.

Added to Bag
In Cart
Kerafole Sample
Kerafole Sample

Deep purging facial mask that reveals fresh, radiant skin

Added to Bag
In Cart
Crucial Moisture Sample
Crucial Moisture Sample

Emollient creme moisturizer for dry skin to improve the look of lines

Added to Bag
In Cart
Absolute Moisture Sample
Absolute Moisture Sample

Lightweight facial moisturizer for combination skin to balance and smooth

Added to Bag
In Cart
Oil Control Sleepwear Sample
Oil Control Sleepwear Sample

Overnight creme for combination to oily skin with calcium, retinol + peptides

Added to Bag
In Cart