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What’s New

The launches, innovations + announcements our esthetics team is excited about right now.

firmwear

biotech firm + lift serum powered by biomimetic mini-protein

firmwear

biotech firm + lift serum powered by biomimetic mini-protein

Video Transcription
Your skin doesn’t lose firmness overnight. It loses structure over time, layer by layer. Support weakens. Lines settle. That’s where targeted science comes in. Meet Bioelements Firmwear: A next-gen firm and lift serum built on biotech. The Firmwear triple pathway starts with a biomimetic mini-protein. Designed to integrate with the skin’s natural scaffolding, the 3D folded mini-structure strengthens support and softens expression lines. Paired with our retinol-alt complex: A renewal duo of a biomimetic retinopeptide and bakuchiol. Together, they enhance elasticity and refine tone, so texture is visibly smoother. Mimicking retinol’s proven pathways without the irritation. And for recovery: Cica exosomes. Bioengineered nano-messengers that calm, repair, and accelerate skin renewal, so skin appears firmer. Clinically tested. Science-backed. And proven to lift, firm, smooth, and sculpt your skin’s appearance. Based on a 42-day consumer perception study of 106 women aged 35-56 with oily to dry skin, applying Firmwear twice a day, 90% say skin looks firmer, 80% say skin looks more lifted and 87% say fine lines look less visible. Bioelements Firmwear: Skin decoded.

meet our latest

firmwear

biotech firm + lift serum powered by biomimetic mini-protein

firmwear proven results + clinical proof

90% say skin looks firmer
85% say skin looks more lifted
87% say fine lines look less visible
85% say wrinkles look reduced
85% say expression lines look less visible when they smile
92% say skin looks healthier + smoother

scientifically tested results based on a 42-day consumer perception study of 106 women aged 35-56 with oily to dry skin, applying firmwear twice a day.

FIRM THINGS UP

firmwear

FIRM THINGS UP

firmwear

Video Transcription
There is no audio and the visuals in this video do not provide additional information than what is already described on the page.

ICYMI: NEW peptide architect + iconic hyaluronic

targeted solutions to hydrate, firm and nourish peri + menopausal skin

what they’re saying – real people, real results

“within 15 minutes, my skin felt instantly hydrated”

– chanel, after using iconic hyaluronic

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“after just a few weeks, my skin feels smoother, more elastic and firmer”

– nikki, after using peptide architect

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“since using this, my skin feels nourished and alive again”

– shawn, after using peptide architect

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“iconic hyaluronic feels like relief on my skin”

– anna, after using iconic hyaluronic

Video Transcription

From our experts: all about peri- + menopausal skin

what happens to skin during perimenopause + menopause?

Hormonal changes, especially declining estrogen and fluctuating progesterone, have a direct impact on the skin’s structure and response.

A natural decrease in estrogen during this time can cause skin to become thinner, drier, more sensitive, and prone to irritation. When progesterone fluctuates, the skin becomes more prone to inflammation, which can contribute to redness, flushing, and an overall increase in skin sensitivity.

what are the biomarkers of menopause? 

In perimenopause and menopause, biomarkers are the measurable indicators that reveal the biological shifts happening beneath the surface.

  • Dryness + Dullness: Declining estrogen slows the skin’s ability to produce essential lipids, which weakens the skin barrier and increases transepidermal water loss
  • Loss of Firmness + Elasticity: As estrogen declines, fibroblast activity is reduced, leading to slower collagen production and degradation of existing elastin fibers
  • Increased Sensitivity + Flushing: Hot flashes, caused by vasomotor instability, lead to sudden dilation of blood vessels near the skin’s surface, which results in flushing and sensations of heat.
  • Hyperpigmentation: As hormone levels decline, melanin production becomes irregular, leading to dark spots and sun patches
  • Thinning Skin: Reduced estrogen levels lead to a decline in keratinocyte proliferation, resulting in the epidermis being thinner and more fragile

more spotlights you don’t want to miss

media spotlight

see where our innovations have been featured by top editors and beauty experts

vc10 daily glow
featured in Harper's Bazaar
“treats multiple skin issues simultaneously”

pore thing
featured in Glamour
“1.5% salicylic acid and azelaic acid to target pores”

social spotlight

your new go-to vc10 routine

struggling with dullness and discoloration? check out @nabilalikes’ must-have duo: vc10 daily glow and vc10 dark spot solution!

link opens in Instagram

treatment spotlight

uplift firming facial

Lifts and tightens lined, sagging skin on the face and neck with a gravity-defying clinical power mask, plus sculpting massage movements to target loss of firmness, help revitalize skin and increase lymphatic activity. in three corrective activity tiers designed to deliver personalized results with increasing levels of enzymes and/or lactic acid exfoliation. ideal for those experiencing collagen loss due to hormonal shifts, perimenopause and menopause. recommended to be experienced in a facial series for optimal visible results.

your 60-minute experience includes:
Bioelements SkinReading, Signature Aromatherapy Breathing, Deep Cleansing, Clinical Exfoliation, Firm + Lift Massage, Firming + Hydrating Power Mask

iconic hyaluronic Sample
iconic hyaluronic Sample

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peptide architect Sample
peptide architect Sample

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Peel Breaker Sample
Peel Breaker Sample

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Pore Thing Sample
Pore Thing Sample

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vc10 dark spot solution Sample
vc10 dark spot solution Sample

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vc10 daily glow Sample
vc10 daily glow Sample

glow-getting serum with triple-sourced antioxidant 10% vitamin C

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vc10 Nightly Bright Sample
vc10 Nightly Bright Sample

overnight brightening creme with triple-sourced antioxidant 10% vitamin C

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oxygen boost barrier treatment Sample
oxygen boost barrier treatment Sample

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Time Sensitive Sample
Time Sensitive Sample

retinol-free, multi-benefit serum for delicate skin with bakuchiol, peptides + deep hydrators

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Hydroplunge Sample
Hydroplunge Sample

hyper-saturating immersion mask for dehydrated skin with sugar beet + hyaluronic acid

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Dewluxe Sample
Dewluxe Sample

facial oil with occlusive argan, squalane + sea kale for dewy hydration

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Dewluxe for Body Sample
Dewluxe for Body Sample

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Urban Undo Cleanser Sample
Urban Undo Cleanser Sample

deep purging copper + clay cleanser to undo pollution, makeup and sebum

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Sensitive Skin Cleansing Oil Sample
Sensitive Skin Cleansing Oil Sample

A 2-in-1 makeup remover + cleanser with soothing, reparative plant and olive oils

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Sensitive Eye Smoother Sample
Sensitive Eye Smoother Sample

Strengthens, brightens + de-puffs

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Barrier Fix Daily Hydrator Sample
Barrier Fix Daily Hydrator Sample

Whipped hyaluronic acid + silver ear mushroom calms reactive skin

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Sleepwear Sample
Sleepwear Sample

Overnight creme for dry to combination skin with calcium, retinol + peptides

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Oil Control Sleepwear Sample
Oil Control Sleepwear Sample

Overnight creme for combination to oily skin with calcium, retinol + peptides

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Sleepwear for Eyes Sample
Sleepwear for Eyes Sample

Overnight age activist eye creme to moisturize and nourish thin fragile skin

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Quick Refiner Sample
Quick Refiner Sample

Leave-on gel exfoliator with powerful AHAs

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Quick Refiner for Eyes Sample
Quick Refiner for Eyes Sample

Wrinkle-reducing, gentle AHA + lactic acid peel for eyes

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Multi-Task Eye Creme Sample
Multi-Task Eye Creme Sample

A light and non-greasy daytime eye creme designed to brighten, target puffiness and ease fine lines

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Plump Start Sample
Plump Start Sample

Antioxidant concentrate to improve fullness and smooth lines

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Really Rich Moisture Sample
Really Rich Moisture Sample

Ultra-emollient creme moisturizer to saturate very dry skin

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Moisture x10 Sample
Moisture x10 Sample

Super hydrating hyaluronic acid facial serum

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Measured Micrograins + Sample
Measured Micrograins + Sample

Multi-action facial scrub for all skin types, including sensitive

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Remineralist Daily Moisture Sample
Remineralist Daily Moisture Sample

A pollution-neutralizing, hydrating lightweight lotion for modern day aging skin

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Beyond Hydration Sample
Beyond Hydration Sample

Gel moisturizer for oily skin refreshes without shine

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Moisture Positive Cleanser Sample
Moisture Positive Cleanser Sample

Rich facial cleanser for dry skin

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Collagen Rehab Sample
Collagen Rehab Sample

Face + lip mask to rehabilitate aging, lined and exhausted skin

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Radiance Rescue Sample
Radiance Rescue Sample

Instant-radiance mask for face and eyes

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Pumice Peel Sample
Pumice Peel Sample

Manual microdermabrasion treatment in a jar

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Age Activist Clinical Youth Serum Sample
Age Activist Clinical Youth Serum Sample

All-in-one youth serum to brighten, hydrate, smooth, minimize pores, improve lines, and firm

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Decongestant Cleanser Sample
Decongestant Cleanser Sample

Lathering gel cleanser for oily skin

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Makeup Dissolver Perfected Sample
Makeup Dissolver Perfected Sample

Non-stinging makeup remover

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CreateFirm Sample
CreateFirm Sample

Advanced anti-aging facial serum

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Recovery Serum Sample
Recovery Serum Sample

Moisture-binding ceramide facial serum

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Skin Editor Sample
Skin Editor Sample

Leave on AHA peel creme to target texture, dullness, congestion, discoloration, lines and more.

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Kerafole Sample
Kerafole Sample

Deep purging facial mask that reveals fresh, radiant skin

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Crucial Moisture Sample
Crucial Moisture Sample

Emollient creme moisturizer for dry skin to improve the look of lines

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Absolute Moisture Sample
Absolute Moisture Sample

Lightweight facial moisturizer for combination skin to balance and smooth

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