It is a decent product.
"It is a decent product. I decided to buy this instead of Plump Start which I tried in a sample. I think I may buy plump Start next time. Not sure what the ditis in expected results."
2026 Good Housekeeping Beauty Award Winner: Best Hydrating Serum
Break the dry spell with this iconic, intensely replenishing serum to surge deep, all-day hydration into skin’s layers. Designed for significant dehydration caused by hormonal shifts, it’s powered by 6 forms of hyaluronic acid at varied molecular weights to refill depleted hydration reservoirs, improve barrier function and relieve that thin, dry, tight feeling. Use it daily for immediate, cushioned relief that improves with continued use – to restore the softness, healthy vibrance, and hydrated glow that age, perimenopause or menopause can steal.
Iconic Hyaluronic
Skin Types: Dry
Skin Concerns: Dehydration, Dull Skin, Lines + Wrinkles, Sensitivity + Redness
Free shipping on orders over $35
40 day returns
Google Top Quality Store
2026 Good Housekeeping Beauty Award Winner: Best Hydrating Serum
Break the dry spell with this iconic, intensely replenishing serum to surge deep, all-day hydration into skin’s layers. Designed for significant dehydration caused by hormonal shifts, it’s powered by 6 forms of hyaluronic acid at varied molecular weights to refill depleted hydration reservoirs, improve barrier function and relieve that thin, dry, tight feeling. Use it daily for immediate, cushioned relief that improves with continued use – to restore the softness, healthy vibrance, and hydrated glow that age, perimenopause or menopause can steal.
Reviews
Overall rating: 4.285714 / 5 from 63 reviews.
AI Generated Review Summary
Iconic Hyaluronic serum deeply hydrates skin, improving softness and brightness. It effectively reduces fine lines and wrinkles, with users reporting smoother and healthier-looking skin. Continued use enhances hydration and barrier function, providing relief from dryness and tightness.
Summary topics
- Wrinkle Reduction (8%): The feedback is varied, with some users mentioning that the product effectively reduces fine lines and wrinkles, while others find them less noticeable.
- Skin Hydration (70%): Many customers loved how their skin felt softer, more hydrated, and brighter after using the product.
- Skin Appearance (8%): It was observed by customers that the product made their skin look smoother and hydrated and healthier.
Review topics: ["absorbs","skin","results","smells","feels","looks","face","difference","wrinkles","glow","complexion","serum","spots","reduction","pores","lines","moisturizer","makeup"].
Review highlights
- "My skin felt smoother and more hydrated." —
- "Fine lines and wrinkles less noticeable" —
- "My skin looks hydrated and smoother." —
Reviews
I returned this item. This
"I returned this item. This was described as a serum. Every serum I’ve used previously immediately is absorbed into the skin. This product did not do that at all. It seems to sit on the skin and is rather gooey. I apply a moisturizer on top of my serums as recommended and did so with this. Again no real absorption. Using a loose powder afterwards did not eliminate the shine that this product creates. I realized I just didn’t like it and returned it."
Love this
"I absolutely love this product! I use this under my sunscreen every day and it gives just enough moisture to my combination skin. My makeup goes on smoothly and looks great!"
Amazing feel, stronger scent than I expected.
"I really want to give this product five stars. It works. It makes my skin smooth in a dry climate. So why not 5 stars? Fragrance. . It's listed as pure + clean. It smells like vintage roses and spice. It's not unpleasant, but it's strong when applied to my face. I'll be going back to Moisture x10 in the winter and vc10 Daily Glow in summer. Fabulous product, poor description of scent. For those who like a lush, velvety rich fragrance this would be a perfect product."
Love love upset it has been our of stock fir month
"I love this product and so upset that has been out of stock for months now!! I am going to have to buy another brand."
Helped with damage from skin
"Helped with damage from skin cancer surgery"
I love it
"I love it"
Nothing Works Better
"I received this serum to test out for a national magazine and I’m so happy with it. I’ve had such terrible dry skin since going through menopause and nothing I’ve tried has worked half as well. From the first use, my skin felt softer and more supple and hydrated. After using it about 6 weeks, I have noticed an improvement in my skin’s appearance as well. I’ve got that youthful glow back. I will continue to use this product and I’ll look to add some complementary products from Bioelements into my routine."
Love it!
"Love it!"
Great moisturizer
"Wow! I received a sample and glad I did. It’s lovely. Just gave soft moisturized skin. All day. I’m 54 and always feel like I’m chasing moisture for my face. This was lovely and a little goes a long way."
Q&A
- Do I use a moisturizer on top of this hydraulic serum?
- Iconic Hyaluronic would be your primary hydration step. Use sparingly in the AM; allow to fully absorb before applying SPF. Reapply at night if needed.
