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2026 Good Housekeeping Beauty Award Winner: Best Hydrating Serum 

Break the dry spell with this iconic, intensely replenishing serum to surge deep, all-day hydration into skin’s layers. Designed for significant dehydration caused by hormonal shifts, it’s powered by 6 forms of hyaluronic acid at varied molecular weights to refill depleted hydration reservoirs, improve barrier function and relieve that thin, dry, tight feeling. Use it daily for immediate, cushioned relief that improves with continued use – to restore the softness, healthy vibrance, and hydrated glow that age, perimenopause or menopause can steal.

Iconic Hyaluronic

Regular price $49.00
Unit price
per 

multi-molecular hydration serum for hormonally dry skin

Skin Types: Dry

Skin Concerns: Dehydration, Dull Skin, Lines + Wrinkles, Sensitivity + Redness

Free shipping on orders over $35

40 day returns

Google Top Quality Store

2026 Good Housekeeping Beauty Award Winner: Best Hydrating Serum 

Break the dry spell with this iconic, intensely replenishing serum to surge deep, all-day hydration into skin’s layers. Designed for significant dehydration caused by hormonal shifts, it’s powered by 6 forms of hyaluronic acid at varied molecular weights to refill depleted hydration reservoirs, improve barrier function and relieve that thin, dry, tight feeling. Use it daily for immediate, cushioned relief that improves with continued use – to restore the softness, healthy vibrance, and hydrated glow that age, perimenopause or menopause can steal.

Reviews

Overall rating: 4.3114753 / 5 from 61 reviews.

AI Generated Review Summary

Iconic Hyaluronic serum deeply hydrates skin, improving softness and brightness. It effectively reduces fine lines and wrinkles, with users reporting smoother and healthier-looking skin. Continued use enhances hydration and barrier function, providing relief from dryness and tightness.

Summary topics

  • Wrinkle Reduction: 8%
  • Skin Hydration: 70%
  • Skin Appearance: 8%

Review topics: ["absorbs","results","wrinkles","smells","feels","spots","glow","lines","skin","looks","face","difference","complexion","reduction","pores","serum","moisturizer","makeup"].

Review highlights

  • "My skin felt smoother and more hydrated."Vanessa
  • "Fine lines and wrinkles less noticeable"Natalee
  • "My skin looks hydrated and smoother."Barbara

Reviews

Love this

"I absolutely love this product! I use this under my sunscreen every day and it gives just enough moisture to my combination skin. My makeup goes on smoothly and looks great!"

Elizabeth H. (5/5)

Amazing feel, stronger scent than I expected.

"I really want to give this product five stars. It works. It makes my skin smooth in a dry climate. So why not 5 stars? Fragrance. . It's listed as pure + clean. It smells like vintage roses and spice. It's not unpleasant, but it's strong when applied to my face. I'll be going back to Moisture x10 in the winter and vc10 Daily Glow in summer. Fabulous product, poor description of scent. For those who like a lush, velvety rich fragrance this would be a perfect product."

Adrienne F. (4/5)

Love love upset it has been our of stock fir month

"I love this product and so upset that has been out of stock for months now!! I am going to have to buy another brand."

Michelle C. (5/5)

Helped with damage from skin

"Helped with damage from skin cancer surgery"

Carole P. (5/5)

I love it

"I love it"

Kathy D. (5/5)

Nothing Works Better

"I received this serum to test out for a national magazine and I’m so happy with it. I’ve had such terrible dry skin since going through menopause and nothing I’ve tried has worked half as well. From the first use, my skin felt softer and more supple and hydrated. After using it about 6 weeks, I have noticed an improvement in my skin’s appearance as well. I’ve got that youthful glow back. I will continue to use this product and I’ll look to add some complementary products from Bioelements into my routine."

Cheyenne H. (5/5)

Love it!

"Love it!"

Jeanne S. (5/5)

Great moisturizer

"Wow! I received a sample and glad I did. It’s lovely. Just gave soft moisturized skin. All day. I’m 54 and always feel like I’m chasing moisture for my face. This was lovely and a little goes a long way."

Amy (5/5)

Even in Colorado’s dry climate

"Even in Colorado’s dry climate my skin stays fresh all day!"

Elizabeth W. (5/5)

I love this serum.

"I love this serum. It is very hydrating and has a silky like feel. It went well under my makeup and even on days with no makeup, my skin felt smooth, soft and hydrated. My face is softer and very hydrated. I have noticed a different in my fine lines and wrinkles as well. *product provided as part of a Bioelements consumer perception study"

Shannon (5/5)

Q&A

firmwear Sample
firmwear Sample

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iconic hyaluronic Sample
iconic hyaluronic Sample

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peptide architect Sample
peptide architect Sample

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Peel Breaker Sample
Peel Breaker Sample

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Pore Thing Sample
Pore Thing Sample

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vc10 daily glow Sample
vc10 daily glow Sample

glow-getting serum with triple-sourced antioxidant 10% vitamin C

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vc10 eye bright contour Sample
vc10 eye bright contour Sample

clinical eye creme with triple-sourced antioxidant 10% vitamin C

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vc10 Nightly Bright Sample
vc10 Nightly Bright Sample

overnight brightening creme with triple-sourced antioxidant 10% vitamin C

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oxygen boost barrier treatment Sample
oxygen boost barrier treatment Sample

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Time Sensitive Sample
Time Sensitive Sample

retinol-free, multi-benefit serum for delicate skin with bakuchiol, peptides + deep hydrators

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Hydroplunge Sample
Hydroplunge Sample

hyper-saturating immersion mask for dehydrated skin with sugar beet + hyaluronic acid

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Dewluxe Sample
Dewluxe Sample

facial oil with occlusive argan, squalane + sea kale for dewy hydration

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Dewluxe for Body Sample
Dewluxe for Body Sample

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Urban Undo Cleanser Sample
Urban Undo Cleanser Sample

deep purging copper + clay cleanser to undo pollution, makeup and sebum

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Sensitive Skin Cleansing Oil Sample
Sensitive Skin Cleansing Oil Sample

A 2-in-1 makeup remover + cleanser with soothing, reparative plant and olive oils

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Sensitive Eye Smoother Sample
Sensitive Eye Smoother Sample

Strengthens, brightens + de-puffs

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Barrier Fix Daily Hydrator Sample
Barrier Fix Daily Hydrator Sample

Whipped hyaluronic acid + silver ear mushroom calms reactive skin

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Sleepwear Sample
Sleepwear Sample

Overnight creme for dry to combination skin with calcium, retinol + peptides

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Oil Control Sleepwear Sample
Oil Control Sleepwear Sample

Overnight creme for combination to oily skin with calcium, retinol + peptides

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Sleepwear for Eyes Sample
Sleepwear for Eyes Sample

Overnight age activist eye creme to moisturize and nourish thin fragile skin

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Quick Refiner Sample
Quick Refiner Sample

Leave-on gel exfoliator with powerful AHAs

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Multi-Task Eye Creme Sample
Multi-Task Eye Creme Sample

A light and non-greasy daytime eye creme designed to brighten, target puffiness and ease fine lines

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Plump Start Sample
Plump Start Sample

Antioxidant concentrate to improve fullness and smooth lines

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Really Rich Moisture Sample
Really Rich Moisture Sample

Ultra-emollient creme moisturizer to saturate very dry skin

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Moisture x10 Sample
Moisture x10 Sample

Super hydrating hyaluronic acid facial serum

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Measured Micrograins + Sample
Measured Micrograins + Sample

Multi-action facial scrub for all skin types, including sensitive

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Remineralist Daily Moisture Sample
Remineralist Daily Moisture Sample

A pollution-neutralizing, hydrating lightweight lotion for modern day aging skin

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Beyond Hydration Sample
Beyond Hydration Sample

Gel moisturizer for oily skin refreshes without shine

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Moisture Positive Cleanser Sample
Moisture Positive Cleanser Sample

Rich facial cleanser for dry skin

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Collagen Rehab Sample
Collagen Rehab Sample

Face + lip mask to rehabilitate aging, lined and exhausted skin

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Radiance Rescue Sample
Radiance Rescue Sample

Instant-radiance mask for face and eyes

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Pumice Peel Sample
Pumice Peel Sample

Manual microdermabrasion treatment in a jar

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Age Activist Clinical Youth Serum Sample
Age Activist Clinical Youth Serum Sample

All-in-one youth serum to brighten, hydrate, smooth, minimize pores, improve lines, and firm

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Decongestant Cleanser Sample
Decongestant Cleanser Sample

Lathering gel cleanser for oily skin

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Makeup Dissolver Perfected Sample
Makeup Dissolver Perfected Sample

Non-stinging makeup remover

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Recovery Serum Sample
Recovery Serum Sample

Moisture-binding ceramide facial serum

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Skin Editor Sample
Skin Editor Sample

Leave on AHA peel creme to target texture, dullness, congestion, discoloration, lines and more.

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Kerafole Sample
Kerafole Sample

Deep purging facial mask that reveals fresh, radiant skin

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Crucial Moisture Sample
Crucial Moisture Sample

Emollient creme moisturizer for dry skin to improve the look of lines

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Absolute Moisture Sample
Absolute Moisture Sample

Lightweight facial moisturizer for combination skin to balance and smooth

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