2026 Good Housekeeping Beauty Award Winner: Best Hydrating Serum
Break the dry spell with this iconic, intensely replenishing serum to surge deep, all-day hydration into skin’s layers. Designed for significant dehydration caused by hormonal shifts, it’s powered by 6 forms of hyaluronic acid at varied molecular weights to refill depleted hydration reservoirs, improve barrier function and relieve that thin, dry, tight feeling. Use it daily for immediate, cushioned relief that improves with continued use – to restore the softness, healthy vibrance, and hydrated glow that age, perimenopause or menopause can steal.
Skin Types: Dry
Skin Concerns: Dehydration, Dull Skin, Lines + Wrinkles, Sensitivity + Redness
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2026 Good Housekeeping Beauty Award Winner: Best Hydrating Serum
Break the dry spell with this iconic, intensely replenishing serum to surge deep, all-day hydration into skin’s layers. Designed for significant dehydration caused by hormonal shifts, it’s powered by 6 forms of hyaluronic acid at varied molecular weights to refill depleted hydration reservoirs, improve barrier function and relieve that thin, dry, tight feeling. Use it daily for immediate, cushioned relief that improves with continued use – to restore the softness, healthy vibrance, and hydrated glow that age, perimenopause or menopause can steal.
Overall rating: 4.257576 / 5 from 66 reviews.
Iconic Hyaluronic serum deeply hydrates skin, improving softness and brightness. It effectively reduces fine lines and wrinkles, with users reporting smoother and healthier-looking skin. Continued use enhances hydration and barrier function, providing relief from dryness and tightness.
Review topics: ["feels","results","looks","smells","skin","face","wrinkles","serum","glow","complexion","absorbs","lines","reduction","pores","spots","moisturizer","makeup","difference"].
"I am very pleased with Iconic Hyaluronic. I think if other reviewers don't like the feel it is because they are using too much. I use just one pump per application. And even with that small amount, I get plump, hydrated results. And it lasts a long time ! I highly recommend but use it sparingly!"
"Great compliment to the peptide architect. Leaves my ski soft and smooth. Love it!"
"It is a decent product. I decided to buy this instead of Plump Start which I tried in a sample. I think I may buy plump Start next time. Not sure what the ditis in expected results."
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"I returned this item. This was described as a serum. Every serum I’ve used previously immediately is absorbed into the skin. This product did not do that at all. It seems to sit on the skin and is rather gooey. I apply a moisturizer on top of my serums as recommended and did so with this. Again no real absorption. Using a loose powder afterwards did not eliminate the shine that this product creates. I realized I just didn’t like it and returned it."
"I absolutely love this product! I use this under my sunscreen every day and it gives just enough moisture to my combination skin. My makeup goes on smoothly and looks great!"
"I really want to give this product five stars. It works. It makes my skin smooth in a dry climate. So why not 5 stars? Fragrance. . It's listed as pure + clean. It smells like vintage roses and spice. It's not unpleasant, but it's strong when applied to my face. I'll be going back to Moisture x10 in the winter and vc10 Daily Glow in summer. Fabulous product, poor description of scent. For those who like a lush, velvety rich fragrance this would be a perfect product."
"I love this product and so upset that has been out of stock for months now!! I am going to have to buy another brand."
"Helped with damage from skin cancer surgery"
"I love it"
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